About

Our journey

STRING + BEAD is the brainchild of Shina Ameen-Askari, a full-time working mother looking to add more to her already overflowing pile. After spending over a decade in the fashion industry, Shina thought it’s time to take a step from behind the scenes and place herself front and centre.

Growing up in a household and culture that celebrates a vibrant colour palette, Shina has injected that into the jewellery she makes, using semi precious gems and stones of a variety of shades so her customers can truly be spoilt for choice.

Our team

This is a one-man band, along with the loving support of her family and you! We count on our wonderful customers to spread the word. There is no marketing team involved here, it’s all down to good old-fashioned word of mouth.

Our production 

All of STRING + BEAD's products are handmade on a kitchen table in London, not exactly a factory but that table is starting to resemble one...

Our purpose

To help reshape and redirect the fashion culture we live in to one where people value responsible brands that provide quality, beautiful items that they can love for years to come.